Better known as cattle country, the Panhandle Plains offer big skies, sweeping sunsets, great plains, and breathtaking vistas. Adventurers can climb the majestic multicolored cliffs of Caprock Escarpment and explore rugged Palo Duro Canyon on foot or horseback. Area cities complete with cowboy customs as well as cultural sophistication are exciting destinations. Visitors to the Panhandle Plains, around Lubbock, will enjoy wineries and museums honoring the pioneers of the Old West.